New National Agent Programming Materials
February 2024
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Last year, we launched the Compass Advantage campaign - a 360 asset suite with customizable content highlighting Compass' competitive advantage. During this session, Angela Yosten and Jahnna Silberberg walk us through tips and tricks to bring awareness to this campaign ahead of the Spring market, and how MAs/AEs can lean in to host in-office workshops to help grow agent business.
September 2023
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LP personalization at scale! Show your agents how to win every pitch with important customizations to stand out from the competition.
May 2023
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Present your customers with a deep dive into Compass Automation & AI within our platform.
April 2023
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Present your customers with a deep dive into Compass branding and the full capabilities of Flexible Template Editor! Optional: You can request a designer to join your in-office workshop.
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Share the ins and outs of ChatGPT and Compass AI. This will provide your customers with valuable insights on how to infuse ChatGPT into the Compass platform.
Regional Agent Programming Materials
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How to Differentiate Yourself in a Buyer’s Guide + capturing buyers through multi-channel marketing campaigns.
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Present best practices, tips & tricks for having a successful Google Business Profile to your customers.
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Build Customer Loyalty with Compass Tools, specifically the CRM & action plans.
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Teach your agents the importance of digital and programmatic advertising.
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Teach your customers about the basics of social media, such as: setting up business accounts, building a follower base, content & key messages and basic metrics.
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A more advanced version of social media 101 with insights on copy/hashtags, feeds, stories and reels.
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Expert tips to help your customers master their organic social growth strategy.
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Expert tips to help your customers master their paid social growth strategy.
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Tips and action items for customer bulk messaging vs. newsletters, planning an email newsletter, the importance of a database, building an email newsletter, and Marketing Center metrics.
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Review the effectiveness and best practices of your customers using direct mail in their marketing. Including implementation tactics such as: generating farms, frequency, budgeting and content.
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Share an intro to Video Studio with your customers and how they can use listing/brand videos + digital ads to nurture their sphere of influence.
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Share how your customers can create their elevate pitch.
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Provide a general overview of Tik Tok to your customers and teach them how to create an impactful Tik Tok strategy.
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How to access, create and customize a Listing Presentation in Marketing Center.
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Review how Marketing can support customers today including: the importance of Marketing, the Compass brand, marketing listings and brand, and best practices.
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Evaluate why customers should build yearly Marketing Plans. This reviews the process, how to audit past marketing and build a new plan.
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Help your customer build a step-by-step lead generation strategy through Marketing Center.
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Teach your customers about the ins and outs of Likely To Sell and how to conduct outreach based on clients, brand and business flow.
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How to create a Google-My Business page + long terms strategies and best practices.
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SEO & Google Ads overview + best practices.
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Bea Citron shares how her team works with a seller from lead to close. We walk through her routine using the end-to-end Compass platform from new client to getting paid.
July 2023
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Present your customers with impactful client touchpoints they can make to boost their performance tracker business planning goals.